Drawing a Crowd: Crowdfunding Heats Up
What does the future hold for crowdfunding for start-ups? Recent events could bring crowdfunding into the mainstream as a source of capital for new businesses and creative projects.
Why Internet Marketing Isn’t What We Thought It Would Be?
Many people start businesses and believe Internet marketing is going to be a major part of their marketing and sales effort, only to find out it’s not as easy as they were led to believe.
Continue Leave a Comment November 8, 2011
Why is Your Customer Shouting? Quick Tips for Customer Satisfaction
Customers will not longer remain silent, unable to speak to prospects. Now customers have a long reach. Keep your customers happy or beware, they may bite back.
Continue Leave a Comment October 25, 2011
Why Marketing Must Go Beyond Product Differentiation
Having unique product features and benefits isn’t going to be enough to create market differentiation. You need more. It’s easy for your competitors to copy features – engineers are good at this! You need to go beyond the product to create a sustainable advantage.
Continue Leave a Comment October 19, 2011
How to Effectively Use a Free Product to Threaten Your Competitors
Many start-ups employ ‘free’ as the core of their initial business model. When will established companies in the market take note of your start-up and are they likely to respond to your product entering the market?
Continue Leave a Comment October 11, 2011
Start-Up Sales Traps and Missteps
We’ve all been there. Sales not going as well as expected. Here are some common ways start-ups trip up their sales efforts.
Continue Leave a Comment October 6, 2011
Innovative Business Models – Making a Deal that’s Irresistible to Customers
A critical initial consideration for every start-up is “how and when do we make money?” The business model is often more important than the product for a start-up.
Continue Leave a Comment September 29, 2011
Selling Your Start-Up Company
What you need to know before you race down the path of selling your company.
Continue Leave a Comment September 21, 2011
Creating a Roadmap to Capture More Sales for Your Company
It’s the deepest desire of every business owner and entrepreneur, to have someone tell them how to grow their business and increase revenue. In this new book by Kristin Zhivago, the author does just that.
Continue 2 Comments September 13, 2011
Part 2 – Preparing for Sponsorships
Now that you’ve been thinking about obtaining sponsorships as a way of funding a project, it’s time to start preparing and doing your homework to prepare for the opportunities.
Continue Leave a Comment September 8, 2011
