Why Focusing on the Product is Non-Competitive for Businesses
Product differentiation isn’t just about the product itself. When does the other stuff matter?
Continue Leave a Comment November 23, 2011
Filed under: Product Development
Creating a Startup Marketing Plan – Where To Begin?
A startup marketing plan is not one for big business. A startup’s advantage is its lack of formalized processes. A startup’s marketing plan should be short, simple, and basic. A startup can and will get it wrong, modify the plan, and try it again quickly. It harnesses one of a startup’s greatest strengths – its flexibility.
Part 2 – Product Development SOS … Why is the Schedule Elusive?
Why are product development schedules so elusive, seemingly like trying to hit a moving target? Schedules are particularly crucial in a start-up because sales can’t sell what R&D doesn’t have available, and investors don’t fund hype and vaporware for very long.
Continue Leave a Comment October 9, 2009
Part 1 – A Deadly Sin to Avoid in a Start Up
Is your staff ignoring the development schedules? Is your staff ignoring the development schedules? Are you asking yourself what went wrong? Here are some funny stories on how NOT to plan a project and present it to your staff.
