Filed under: From Concept to Start-Up

What George Washington Could Teach Start-Ups

After a start-up has become known and successful, everyone wants to know the founders and leaders of the new company. What most don’t realize is that it was not smooth sailing to get there, few recount the struggles and challenges. Here’s a look at George Washington, leader during a time like an early start-up.

Continue Leave a Comment February 8, 2012

A Common Misstep When Entrepreneurs Seek Funding

Watch this animated cartoon video of an investor’s meeting to see what investors dislike about start-ups and why they don’t get funded.

Continue Leave a Comment January 31, 2012

The Answer to the Most Common Question Entrepreneurs Ask

The most common entrepreneurial question, “What business should I get into that maximizes my chances of success”?

Continue Leave a Comment January 19, 2012

Why Entrepreneurs Don’t Get Funded – True Story

Here is a true story of two entrepreneurs seeking funding. Watch the video and see why they weren’t funded. This is a very common investor + entrepreneur conversation.

Continue Leave a Comment January 6, 2012

New Year’s Resolution – How to Make Yourself a Better Entrepreneur

Have a New Year’s resolution? How will you need fulfill that resolution. Here’s a simple way to get moving in the right direction.

Continue Leave a Comment January 4, 2012

Why Entering the Market at a Low Cost Doesn’t Work

Many new businesses believe they will get started by being the low cost provider. But when does this strategy work and when doesn’t it?

Continue Leave a Comment December 21, 2011

Lessons From A New Start-up – Meet Buyvite

Buyvire is a start-up infant, set to launch its product this month. This interview with their CMO is not only about Buyvite, but also about what it’s like to go from a product concept to a company. Read about the lessons learned during those very first days of a new business.

Continue Leave a Comment December 15, 2011

Why Marketing Must Go Beyond Product Differentiation

Having unique product features and benefits isn’t going to be enough to create market differentiation. You need more. It’s easy for your competitors to copy features – engineers are good at this! You need to go beyond the product to create a sustainable advantage.

Continue Leave a Comment October 19, 2011

Part 2 – Preparing for Sponsorships

Now that you’ve been thinking about obtaining sponsorships as a way of funding a project, it’s time to start preparing and doing your homework to prepare for the opportunities.

Continue Leave a Comment September 8, 2011

Part 1 – How Sponsorship Can Help Your Start-Up Find Funding

Google and Internet advertising have been around for more than a decade. Entrepreneurs think in terms of the pennies and dimes of Google AdSense, when they could be getting far more from sponsors.

Continue Leave a Comment September 6, 2011

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